Mission Statement
With experience creating content across web, print, social media, radio, and public administration contexts, I bring a well-rounded background in news gathering, producing, hosting, branding, and writing.
My mission is to help organizations share stories that inform, inspire, and connect with their audiences.
​
​
​
​
I am pursuing a Ph.D. in communication, integrating professional experience with academic research
to bridge the gap between theory and industry.
My goal is to remain active in the mass communication field while conducting independent scholarly research that offers practical insights to strengthen the discipline and support communication professionals in effectively engaging the public.
​
Vision Statement
.jpg)
Emily Garcia, M.A.
COMMUNICATIONS PROFESSIONAL
Email:
281-853-4216
Phone:
Explore this site to learn more about my professional experience and academic journey, and to view a portfolio of my work as writer, social media strategist, and media personality.
EXPERIENCE
NORTHWEST VISTA COLLEGE
2024 - PRESENT
COLLEGE LECTURER
Teaches communication classes as needed on a semesterly basis. College teaching experience includes in-person and online COMM courses such as Intro to Mass Communication, Intro to Cinema, and Public Speaking.
CITY OF SAN ANTONIO
2023-2024
SOCIAL MEDIA STRATEGIST
Served as the City of San Antonio’s first dedicated Social Media Strategist, leading citywide efforts to create engaging and informative content for residents. Developed comprehensive social media policy guidelines establishing consistent standards across all City departments, and collaborated with more than 40 departments to support their communication goals. Earned the City its first national social media award—“Best Use of Video”—at the 2024 NATOA (National Association of Telecommunications Officers and Advisors) Conference.
TEXAS STATE UNIVERSITY
PUBLICATIONS WRITER
2021-2023
Developed and edited internal and external communications for the Texas State Graduate College to effectively engage diverse stakeholders, including current and prospective students, faculty, and staff. Managed all official social media accounts and served as the college’s webmaster, ensuring alignment with university marketing and branding guidelines as well as compliance with accessibility standards.
COX MEDIA GROUP & GRIFFIN MEDIA
2018-2020; 2021
ON-AIR PERSONALITY
Presented live and pre-recorded radio shows as an on-air personality on Magic 105.3 for Cox Media Group - San Antonio and 106.9 KHITS and 98.5 KVOO for Griffin Media - Tulsa. Other duties included board-operating for remote broadcasts, producing baseball games for radio, producing daily news broadcasts for radio, and engaging with listeners on-air, on social media, and in-person at station events.
ART MUSUEM OF SOUTH TEXAS
2020
MARKETING ASSISTANT
Contributed to the development of the museum’s 50th anniversary digital marketing campaign by creating and managing the museum’s overall digital strategy for the web and social media. Produced video and audio content to enhance the museum’s digital presence, strengthen brand awareness, and increase membership. Also wrote and edited press releases to support promotional and public relations efforts.
ON-AIR AND SOCIAL MEDIA SELECTED WORK
WRITING SAMPLES
MEDIA MENTIONS
-
San Antonio Express News:
"​HEEB-ner: San Antonio officials share how to pronounce Huebner and who the street was named after"
EDUCATION
UNIVERSITY OF NORTH DAKOTA
2024-2027
DOCTOR OF PHILOSOPHY
Pursuing a Ph.D. in communication until expected graduation of May 2027. Dissertation is a mixed-methods research design aiming to analyze local government social media usage in different contexts throughout the nation to better understand how local governments effectively use social media to engage residents and encourage democratic participation online. This topic is not only applicable to local governments, but also for any organization looking to understand the best communicative message strategies to encourage online dialog with potential stakeholders.
STEPHEN F. AUSTIN STATE UNIVERSITY
2019-2021
MASTER OF ARTS
IN MASS COMMUNICATION
TEXAS STATE UNIVERSITY
2018-2019
BACHELOR OF SCIENCE
IN ELECTRONIC MEDIA
SAN ANTONIO COLLEGE
2015-2017
ASSOCIATES OF ARTS
IN JOURNALISM
SKILLS
Adobe Suite
AP Style
Public Speaking
Social Media
On-Air Talent
Research/Analytics